Brian Waterfield

Brian Waterfield

Digital Manufacturing Manager, Virtual and Visualisation Specialist, Jaguar Land Rover

I have great insight into ergonomics, product engineering, design and manufacturing both physical and virtual; I introduce virtual reality into JLR, in 2007 where I commissioned one of the world’s leading virtual environments the VRCAVE, evolving into the Virtual innovation centre that is operating today, supporting the vehicle development process.

My next step in the creation of the Virtual world, sees me building a new capability, and defining, developing a specialist team to deliver the digital twin.
The new ‘Industrial Digital Hub’ will be a ‘state of the art’ centre within the National Automotive Innovation Centre at the University of Warwick, responsible for the delivery of:
• The next generation of Digital tools and techniques to drive Smart Connected Plant
• Define the strategic direction for Visualisation, Virtualisation and Digitalisation in the Manufacturing enterprise
• Create scalable solutions that will evolve across the company
• Create a collaborative, immersive and data driven environment, proving-out a range of innovative projects and techniques in the virtual world, Digital twin focused.
• Definition of the required software and hardware to support Visual/Immersive Method deployment 
• Definition of digital strategy, benchmarking and future capabilities.
• Visualisation/Immersive methods and tools training platforms.

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